What Is Google Panda Algorithm Update?
Google Panda, one of the most significant search engine algorithm updates, still has wide-reaching effects across search rankings. Panda significantly impacts low-quality content, substandard websites, and web pages. Google Panda was initially released in 2011 in response to an increase in content farming to create low-quality content for web pages, blogs, and articles at a large scale. Panda was launched in 2011 and was later updated multiple times to reflect other algorithmic changes to search. Panda was finally integrated into Google’s rolling core algorithm for 2016.
Google Panda, its new attack on content spam, was announced by Google. The update was significant, and it was evident that it had a major impact on various news and press release sites. But the Google Panda algorithm update wasn’t limited to news distributors.
Google’s new rolling Panda algorithm has caused a drop in traffic to your website from Google search searches. It is now embedded into Google’s ongoing algorithm. The algorithm affects web pages as they get crawled, signals updated, and any changes are made. Google’s new rolling Panda algorithm has caused a drop in traffic to your website from Google search searches. It is now embedded into Google’s ongoing algorithm. The algorithm affects web pages as they get crawled, signals updated, and any changes are made. Panda update helps the Google search engine fight against low-quality content and is a reason to re-evaluate your SEO strategy when creating content.
Why Google Panda Update Rolled Out – The Goal Of Panda Update
Google Panda algorithm update was designed to reward high-quality websites and decrease the presence of low-quality websites within Google’s search engine results. Initially, it was called the “Farmer Update.” Google states that Panda was initially implemented over several months. This affected approximately 12 percent of English language search results.
Google Panda Algorithm update was centered on effective on-site content. The algorithm adjustment acts as a quality filter for websites. Websites with lower quality websites are removed and devalued. This assessment is not applicable on a website but on a URL basis.
This devaluation had the unfortunate consequence that websites were not listed in the SERP and, consequently, SEO visibility. Even though the Panda update doesn’t work site-wide, it did affect specific URLs, meaning important landing pages lost visibility.
After the Google Panda Algorithm update, the quality of search engine result pages was remarkably improved. The application of panda update helps optimize the user experience of the Google search engine. This makes search engines even better for users. An additional but undoubtedly beneficial side effect is that users may trust paid advertisements like Ads and PLAs if their organic Google search performs better.
Main Objectives of Google Panda Update
As you start working on your website, you must ensure that the content you create is friendly with the panda algorithm update. The unique and high-quality content will not threaten your website in the future. Here is how to curate Panda algorithm-friendly content –
- Every webpage should have an objective for the website visitors, not only to rank better in the search engine with specific keywords. To ensure that you deliver the quality your audience and Google want, you should consider a buyer persona and stage in the buyer’s journey.
- Check for plagiarising or duplicate content.
- Keep an eye on the content-to-ad ratio to ensure that you don’t have excessive ads affecting your loading time or user experience.
- Google Webmaster Tools can be used to ensure that your website functions optimally and provides the best user experience.
The Google Panda Update has made it possible to provide users with high-quality content and reduce the presence of websites that don’t give the answers they are looking for. You should monitor your traffic frequently to identify any potential penalties. It would be best if you always focused on quality and user experience when creating content.
How Does Google Panda Algorithm Update Work?
Google Panda penalties can be applied to websites that rank high despite poor content or other information that is not relevant to the end user. We know of penalties for the following:
- Duplicate or thin content
- Pages that have a poor content-to-ad ratio
- Webpages that have too much generic information
- Web content that doesn’t have the proper information
We found that Google Panda Update 4.1, which occurred in the fall of 2014, had an impact on a variety of well-known sites, including:
- Independent.co.uk is likely to have a low content-to-ad ratio
- Answers.com is expected to provide generic content
- CheaperThanDirt.com is expected to be for thin, uninformative material
However, pages such as NYTimes.com and OrganicGardening.com saw the update as positive because they already focus on high-quality content with a low advertising ratio.
How Do I Recover From Google Panda Penalty?
You will experience a gradual decline in traffic if you are subject to a Google Panda Update Penalty. Then, there will be stabilization. Important to remember that Panda will affect your entire website if it is hit. Panda will likely have caused a drop in search engine rankings for all keywords.
Google offers this Traffic Report as an example site that Panda has hacked.
Here are some ways to get back your money if you notice a drop.
Check your website for duplicate pages and pages that provide little value to the user. As a sign of duplicate content, look out for duplicate Title Tags.
- These pages should be removed or updated to be useful to the reader.
- Robots.txt can be used on duplicate pages, but they are still needed on your page.
- Your site should provide a pleasant user experience and not include excessive advertising.
- You should notice an improvement in your site’s ranking after Google updates the algorithm.
