SEO Flux indicates the shuffling in search engine results as an event that comes up when search engines change their parameters for ranking algorithms.
The ranking in SERP is assigned after reordering the positions of multiple websites. Changes in webpages’ SERP rankings indicate that changes are happening in search engine algorithms, especially in Google.
If you see abrupt and unpredictable changes in search engine rankings for targeted primary keywords, it indicates that flux is going on, reflecting the evolution of search engine algorithms.
What is SEO Flux?
Flux denotes the constant changes and shuffling in search engine rankings. These sudden fluctuations in SERPs can cause unexpected improvement and decline in final rankings. This can lead to an unforeseen increase or decrease in organic traffic.
That’s the reason behind the inconsistent rankings in search results.
Search engines work with complex algorithms to determine the web page ranking. Major search engines persistently refine and reassess search algorithms to offer the most pertinent search results. Nevertheless, these search algorithms are subject to continuous changes, modifications, or enhancements.
Flux can occur whenever the search algorithms are changed, modified, or enhanced.
What Causes SEO Flux – Reasons of Flux
Being a website owner and a professional digital marketer specialist; it is important to have a clear understanding of search ranking fluctuations. There are multiple reasons for search ranking flux in SEO. Here are some common reasons for search ranking flux –
Algorithm Update
Search engines such as Google regularly refine their search algorithm to improve search result quality based on users’ search intent. The constant changes in Google search algorithm can lead to ranking fluctuations.
Changes in Competition
If your competitors make changes in their SEO strategies to outrank your websites from search engine rankings and rank their websites at the top of the SERPs. This can surpass your website in rankings, resulting in a decline for your website.
Semantic Flux
Semantic flux occurs when multiple interrelated domains appear simultaneously in search engine result pages (SERPs) for a given search query. Ranking multiple pages for similar keywords can lead to ranking fluctuation in Google searches. Google Search struggles to differentiate them due to identical keywords on the same web page. However, in this situation, Google checks both web pages’ content to differentiate and decide the SERP ranking based on content.
Flux is an important aspect of SEO to maintain the organic search ranking of your website. So, digital marketers must stay up-to-date with the latest SEO trends and create customized SEO strategies accordingly.
Behavior Of Flux in SEO
Search engine optimization is a process of optimizing your website structure, navigation, content, and code to acquire better placement on search engine result pages (SERPs). However, SEO is an ever-evolving process that can be a reason for shuffling in keyword rankings.
Here are the three most important aspects of SEO Flux –
SEO Flux occurs naturally
Website owners and SEO professionals can’t control the occurrence of SEO flux. Google keeps improving its search algorithms; these Google algorithm updates can cause natural rank shifting in SERPs.
SEO Flux can be good or bad
SEO flux can ascend and descend your website rankings in SERPs for specific keywords. If your website is uplifted in the search engine rankings, your organic traffic and search engine visibility will improve. But if your website ranking is dropped in search engines, you will notice a sudden decrease in organic traffic and search visibility. There are multiple methods, a website owner can use to get the highest ranking in SERPs. But there is no guarantee that your website will be on top always.
SEO Flux can be short-term or long-term
SEO Flux can temporarily disrupt your keyword rankings in SERPs or it can be long lasting. If the ranking flux in SERP is temporary, your website’s rankings will return to the previous rankings once the fluctuation ends. Long-lasting flux can affect your website rankings for an extended time.
How to Fix SEO Flux?
To deal with SEO flux, your website should follow a flexible and adaptable approach to manage the factors that cause fluctuations in your website’s rankings. Here are some tips to handle SEO flux –
Monitor your rankings
The very first step to deal with SEO flux is to keep a regular check on keyword rankings to identify any shuffling in rankings. You can use Google Analytics, Google Search Console, SEMrush, or Ahrefs to analyze the keyword rankings regularly. Continuously analyzing keywords will help you to understand why fluctuations are happening.
Systematic And Regular SEO Audits
A streamlined SEO audit helps you uncover the issues and opportunities to improve your SEO strategy. A regular check on website analytics and search engine rankings assists marketers in making informed adjustments to keep up with the latest changes in SEO trends and Google algorithms.
Stay Updated with the Latest Industry Trends
To outrank the competition, marketers must stay updated with recent industry trends and search engine algorithm updates.
Competitors Analysis
It is extremely important to keep an eye on your competitors’ SEO strategies. You need to analyze how they are outranking your website and evaluate their SEO methodologies. Enforce necessary changes to improve your website rankings.
Quality Content and User Experience
Curate high-quality content that creates a hook, resolves its sole purpose, and grabs users’ attention. User experience is also an important factor for SEO as it directly impacts how users interact with your website. By producing high-quality content that fulfills the users’ expectations, business owners can improve their search engine rankings in result pages.
Website Speed
Page load speed is a crucial factor for SEO as it is a key factor in Google’s algorithm. Faster loading time revamps the user experience and encourages SEO rankings. Website owners should pay attention to fixing user experience factors to improve search engine rankings.
Create A Link Diversity
To build a diverse link profile for a website; website owners can actively seek out different sources to get external links to websites; it can be from social media platforms, forums, blogs, and other websites. Create quality content to share on different platforms that give you a link back.
